While many clients give us free rein on a project’s creative direction, others come to us with a strong foundational concept, looking for us to refine and bring it to life. THE SPACE is a perfect example of this kind of creative collaboration. Inspired by its location within “Star Park,” the client envisioned a name that played on themes of space and the stars. Building on this, we wove in references to local landmarks and the site’s diverse potential uses—ranging from manufacturing to film & media and logistics. The result? A bold, avant-garde collage-style concept that redefines branding for a logistics scheme.