Strategically located in an established logistics park, AWDC offers seamless connectivity to Schiphol Airport, Amsterdam Port, Haarlem, and the wider motorway network. The brand’s visual language is built around west-facing arrows—symbolizing movement, direction, and efficiency. These arrows not only reinforce AWDC’s name but also represent the constant flow of goods and the centre’s role as a critical gateway in the logistics network. This theme runs throughout the brand identity, creating a strong visual connection to speed, precision, and accessibility.